Even TikTok scrapped generational targeting to focus instead on consumer mindsets. The company warned marketers that generational obsession stands in the way of future success. Signs point to ...

This week, we’re learning to shift our mindset with help from Eduardo Briceño—keynote speaker and expert on growth mindset theory. Listen to hear Eduardo talk about how embracing a growth mindset can ...

(THE CONVERSATION) Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey ...

You might have heard of the board-level talk or maybe were even part of it: Top leaders agree that it is time to change the mindset of the organization. If you listen to all the good reasons why, it ...

Wondering about the power of yet growth mindset, and how it can help your classroom? You’ve come to the right place! The growth mindset and the power of yet have emerged as game-changers in education.