Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

The demand for AR and VR stocks is increasing. is technology that projects additions to what you see and hear through devices, adding to your current reality. Virtual reality (VR) is the creation of ...

Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

The VR/AR/MR market is transitioning to mainstream use, reshaping industries like gaming, healthcare, and retail. Key opportunities include AI-powered smart glasses led by Meta's Ray-Ban Meta AI ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Today’s augmented reality is undeniably a creature of the web, a tech typically defined by social media lenses, Zoom effects, virtual product try-ons and other fun or useful visual mirages. But those ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Virtual reality (VR) has been talked about for at least a few decades, but you may have also heard about augmented reality (AR) and perhaps even mixed reality (MR) in recent years. Collectively, these ...

After nearly a year of writing this newsletter, I guess it’s time to wade into the metaverse or at least the virtual/augmented reality (VR/AR) dimension version of it. VR comes in for a lot of scorn, ...